Daniel James
Email
Web
Nationality
d at djames.org
djames.org/
British, Canadian
Address
Telephone
Year of Birth
San Francisco, CA
on enquiry
1971
Summary
Expert in the design, development and operation of online games with over fifteen years commercial leadership experience. Serial entrepreneur. First-class degree, solid technical and creative background.
Employment & Projects
CEO, Three Rings Design, Inc. San Francisco CA 3/2001 on
Founder and CEO of an online games company. Designer and project lead for Yohoho! Puzzle Pirates. Three Rings now has a second game, Bang! Howdy and more projects coming soon. The company has recorded two years of profitability and has over 25 employees. Responsibilities include general management, business development, product management, financing, and hand-waving.
Consultant, Entrepreneur, Berkeley CA 3/2000 - 3/2001

Developed designs, business plans, and lunatic schemes, including: an idea for a new kind of personal computer, Olivia, a unique innovation in online recruitment, a peculiar, small, arcade-style persistent online game called "Giant Pie", a unique, mass-market commercial MUD, and a terrible scheme to combine sticky MUDs with incentive advertising.
Resumed a more active role in Sense Internet, making extended visits for board meetings and to assist with recruitment, strategy and technology issues. Awaited with interest the outcome of legal wrangling between former employers and Tolkien licensors.
Provided design consulting to Electronic Arts for Harry Potter Online.
Business plan development for Skotos Tech., a commercial MUD startup.

Producer, Persistent Worlds, Codemasters USA , Oakhurst, CA 1/2000 - 3/2000
Assumed Producer role responsible for design, development and operations of Codemasters' first persistent online game. Assisted with a new proposal for the Tolkien rights whilst developing designs and business plans for original projects. Resigned position when Codemasters scaled back US efforts.
Consultant, Launch 3D Multi-user, Launch Media, Santa Monica, CA 10/1999 - 12/1999
Acted in a consultancy role advising Launch, an Internet music destination, on strategy, design and technology licensing for a 3D multi-user world incorporating rich audio and video content.
Designer, Lead Writer, Middle-earth, Sierra On-line, Bellevue WA 4/1999 - 9/1999
Continued Middle-earth design duties with Designer title, working up detailed area designs alongside overall design material. Led world design and directed contracting writers. Developed Project schedule, budget, business model projections and marketing plan.
Writer, Designer, Middle-earth, Yosemite Entertainment | Sierra On-line, Oakhurst, CA 7/1998 - 4/1999
Yosemite was the original design division of Sierra On-line. Responsible for Middle-earth world design, quest system, back-story and design document. Directed the game's web site, scripted and drew movie story-boards. Sierra purchased the Three Rings business plan. Closely involved in marketing, pricing and managing the Tolkien franchise. Helped sell Senior Management at successive milestone presentations, leading to Sierra's highest ever approved budget. The Yosemite division of Sierra was closed and key Middle-earth team members relocated to Seattle. Recommended for Producer role by departing Yosemite management.
Founder, Three Rings Internet Productions, London, UK 1996 - 1998
Negotiated Internet game rights to 'The Lord of the Rings' and 'The Hobbit' with Tolkien Enterprises to an advanced contractual stage. Made first approach in November 1995. Deal received green light in November 1996. Created business plan, design and secured financing. Outbid in December 1997 by Sierra. Interestingly, original proposal is remarkably consistent with final Middle-earth design circa 1999.
Co-founder, Chairman and interim CTO, Sense Internet, Leeds, UK 1995-1998
A successful web house, Sense has won and retained blue-chip international and UK clients including Helly Hansen, Rizla, British Airways and Yorkshire Electricity. Sense grew organically to thirty people between 1995 and 2000, then trimmed down a little in 2001. It's now back up to over thirty employees, and has recorded over seven years of profitability.
Lead Designer, Entrepreneur, on contract to Andersen Consulting, London, UK 1995
A promotional web-based multi-user business simulation game for Andersen Consulting. Led a team of MBA's and economics graduates to develop a complex and playable simulation design.
Lead Designer, D3 Design, 3d games developers, Leeds, UK 1994-1995
Created, developed and presented game designs to publishers. Detailed design work, including code specification and 3D modeling. Won publishing contract and led the team in the absence of project management.
Designer, Lands of the Crown, licensed to On-line, London, UK 1992
An English/French multi-player game, developed in 3 months for operation on the minitel network.
Co-founder, Developer, Avalon, London, UK 1989-1996
Developed game design and wrote thousands of descriptions for scenes, characters and interactions. Coded and scripted quests and game systems. Inestimable on-line time in customer service and development. Avalon operated initially as a dial-up service, then expanded to include location-based 'Host-Play'. Moved to the Internet in 1994, developed & maintained Avalon web site (*not* the current site) including graphics and Java client. Managed general business, marketing, development contractors and support staff. Avalon was one of the first profitable commercial Internet games, competing with a host of free MUDs.
Librarian, Computer consultant, Temporary secretarial work 1987-1990
Wizards Guide and Solution sheets for CompuServe British Legends (MUD1) 1984
Education
First Class BA Honours, Computing and Philosophy, Leeds University, Leeds, UK 1990-1994
Developed multi-user live courseware platform for final project.
Hammersmith and West London College, London, UK 1987-1989
A Levels: Maths, Physics, History, all grade A.
Holland Park School, London, UK, 8 O, 2 A/O Levels 1982-1987
Conference Presentations and Panels
2006.11KGC/G*Star, Korea Speaker: Bringing the Item-based Model to the Western Market | PPT
2006.11Project Horseshoe Invited attendee and Tom Baker impersonator
2006.9Austin Game ConferencePanelist: Burning Man and Games | Microcurrency | Beyond Subscription
2006.5E3 Panelist: The next frontier in funding
2006.5Girls n GamesPanelist: International
2006.5SDForum Panelist: The Virtual World Value Chain
2006.3GDC Speaker: Bang! Howdy: Nuggets and Rustlin' Tips
2006.3GDC Roundtable moderator: Free to Play! Pay for Stuff: The Digital Content Sales Frontier
2005.10Austin Game ConferencePanelist: "I'm Bid Four Quatloos for the One Ring; Do I Hear Five?" (Virtual Goods)
2005.10Austin Game ConferenceModerator: User Created Content; Boom or Bane?
2005.10Ludium IInvited to Judge contest results of this innovative conference
2005.7Casual Games Conference Panelist: Multiplayer
2005.5E3 Moderator: Finding the new sweet spot in casual, downloadable games
2005.3GDC Speaker: Puzzle Pirates: Lessons from an Indie MMOG | PPT
2005.3GDCPanelist: Issues and Implementations in Multiplayer Game Development | PPT
2004.10State of Play Demo of Puzzle Pirates
2004.9Austin Game ConferencePanelist: Designing for the Wide Audience
2004.5E3 Panelist: Sustaining a Virtual World: What it Takes to Launch and Sustain a Profitable and Fun Persistent World Game
2004.4Games and Mobile ForumPanelist: Online Games: Identifying Business Opportunities in an Evolving Market
Interests
Online games since Essex MUD in 1982, made Wizard & coded first MUD in '83.
Member of IGDA Online Games SIG Steering Committee and editor/contributor to White Papers.
Playing console, strategy and other games. Big role-player a while back, now enjoying board games.
Possibly macabre fascination with dead games - see nascent thecan.org

Student of the Quantum Martial Arts style.
Reading fiction and non-fiction. Wide tastes, a novel on the back-burner.
Drawing, mostly comic-book style doodles. Reformed comics author and DJ. Unreformed keen dancer.
Strong interest in Art, Design and making oddities. Burning Man parrrticipant.
Dormant Senior Associate, Foresight Institute (Nanotech). Cautious, cynical Extropian.
International family background and widely traveled.
Objective
To build Three Rings into a successful development house, with a stable of popular online games. When I grow up I'd like to be a professor, with a tweedy suit and leather elbow patches.
Daniel James 2006.1